CASE STUDY: Strategic Advisory for Underutilised Floorspace – Valencia, Spain

The Situation

In 2024, the owner of a commercial property in Valencia's prime business district held 22,000 sq ft of vacant floorspace across two upper floors. While the vacancy wasn't creating any immediate financial pressure, it represented untapped commercial potential within a highly desirable location.

Despite listing the space through traditional commercial channels, the owner had not received any significant enquiries, and it appeared that standard agency activity hadn't yet translated into proactive promotion or tenant traction for these particular floors. Seeking expert-led insight into what could realistically be achieved, the owner opted for a Standard Advisory Report from Chris Johnston Group.

Our Analysis

From rethinking the layout and pricing structure to providing broker engagement tools and market insight, their input was instrumental in turning the opportunity around. The floor is now fully occupied, and the asset yielding maximum returns for the owner.

Project Details

• Location: Valencia, Spain
• Size: 22,000 sq ft across two floors
• Service: Valencia Office Standard Report
• Timeline: Completed March 2025

The Solution

Our comprehensive Standard Report included:

• Diagnosis of core issues preventing lettings
• Review of layout, location, amenities, and tenant potential
• Market context and competitive analysis
• Opportunity mapping for alternative uses
• High-level financial forecast
• Clear next steps and actionable recommendations

Results

The floor is now fully occupied, and the asset is yielding maximum returns for the owner. The strategic repositioning delivered exceptional results in a challenging market.

"We had a prime city centre building with a full floor that had remained unlet for a prolonged period — despite strong location and build quality. Chris Johnston Group's Advanced Report in 2024 gave us exactly what we needed: a clear, actionable strategy that repositioned the space and we redeveloped the space in line with the proposal and have seen positive uptake since completion in March 2025."