Case Study: Metro Office, Belfast

The Challenge

In 2023, the owner of a prime commercial building in Belfast approached Chris Johnston Group with a pressing challenge: two full office floorplates were sitting vacant. Despite high-quality refurbishment and a central location, there was limited interest from large-scale tenants willing to take on a long-term lease.

The market had shifted, and traditional leasing models were no longer delivering. The owner needed a new strategy; expert guidance, and a refreshed value proposition. We re-engaged brokers with confidence and saw meaningful traction within the first month.

Our Approach

Within days we had a tailored strategy, clearer pricing guidance, and a refreshed value proposition. We re-engaged brokers with confidence and saw meaningful traction within the first month.

Services Provided

• Advanced Report + Operational & Ongoing Consultancy
• Market positioning and pricing strategy
• Broker engagement and relationship management
• Ongoing strategic advisory

Results

The comprehensive approach delivered immediate results with renewed broker confidence and increased market interest. The owner now has a clear path forward with actionable strategies for maximizing the commercial potential of their asset.

"One of our central Leeds office assets had been sitting partially vacant for months, despite being well-located and recently refurbished. The Occupancy Diagnostic from Chris Johnston Group quickly identified the disconnect between our offer and what the market was responding to."