Ireland's First Boutique Serviced Office

Project Overview

In 2010, a prominent city-centre building in Belfast stood vacant—an untapped asset lacking a clear path forward. Previous discussions included hotel development and traditional office use, yet none of these options offered the commercial return or long-term viability needed by the building's owner.

Chris Johnston Group, already an established national service office provider with years of experience developing, operating, and managing boutique workspaces across the UK, was commissioned to deliver a new strategy, expert guidance, and a refreshed value proposition. We re-engaged brokers with confidence and saw meaningful traction within the first month.

Development Value: £5.8 million

Project Timeline: 2010 - 2018

Partner: Chris Johnston Group

The Challenge

The market had shifted, and traditional leasing models were no longer delivering the commercial return or long-term viability needed. The building's owner was faced with an untapped asset that required a clear commercial strategy.

Our Solution

We provided comprehensive strategic advisory services including:

• Market analysis and positioning strategy
• Operational planning and implementation
• Brand development and marketing strategy
• Financial modeling and investment planning

Results

The project was successfully completed with a total development value of £5.8 million, creating Ireland's first boutique serviced office space and setting a new standard for flexible workspace in Belfast.

"Smart, fast, and actionable advice that helped unlock value in a core asset. Highly recommended."